The origins of voice technology can be traced back to the 1950s, but in recent years it has seen a huge surge in popularity. The most advanced voice assistants available today are Amazon Echo and Google Home. Alexa devices were the top sellers on Amazon, and the Echo Dot was the best-selling product in every category worldwide. When using voice search, people tend to use full sentences in their queries, such as: “Hi Alexa, what's the best IT company in San Antonio?” or “Hey Google, can you give me a list of IT companies in San Antonio?” To appear in voice search results, businesses need a website that is optimized for mobile devices and loads quickly - ideally in less than two seconds.
If your website cannot answer questions naturally, you may be limiting your chances of appearing in voice search results. This shift in consumer behavior has a far-reaching impact on businesses, from retailers to SEO companies and e-commerce websites. To make sure your business is visible in voice search results, you need to optimize your website for mobile devices and ensure that it meets modern website standards. Additionally, you should focus on creating content that answers questions naturally and use keywords that people are likely to use when searching for your business.